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Visual Arguments

We're bombarded by images. What do we really see?

Academic Research Page

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FUN Visual Literacy Quiz
Click HERE to take the quiz

Objectives: 

To help students understand that effective (visual) arguments speak to the values, knowledge, and interests of the intended audience.

To help students understand that effective (visual) arguments speak to the values, knowledge, and interests of the intended audience 

Everything's an Argument - Implicit Arguments
  • What is the first thing you see?
  • Do you see a causal relationship argument? If so, what is it? If you don't see a causal argument, what is the argument? What is the creator's purpose?
  • How does the argument work on the brains or heart of the audience?
  • What is the Universal Idea, the "So what?" What is the significance in the grand scheme of the universe?
Picture
from "50 Most Creative Anti-Smoking Advertisements" 10 Steps.S.G.
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from " from "Top 6 Affordable Makeup Brnads that Don't Test on Animals" IX Daily
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from "35 Most Popular Award Winning Print Advertisements" Graphic Design Junction
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from "Seeing Orange: What Caught Commenter's Eyes about a Small Syrian Boy in a Big Chair" New York Times
Check out these sites!
Anatomy of a Photograph - Zombietime
What's Going on in This Picture - New York Times
Small Group Picture Assignment
Group Image Analysis Assignment and Guidelines 

Tools, Tips, and Ideas for Presentations - Cengage Blog


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